Bieber is a small, rural community in Lassen County, northeastern California. Located in the Big Valley, it’s close to the border with Modoc and Shasta counties and sits near the Pit River, making it an area rich in natural landscapes and outdoor recreation opportunities. With a population of a few hundred people, Bieber is one of the more remote communities in California, offering a quiet, close-knit lifestyle. Its population is 266 as of the 2020 census, down from 312 from the 2010 census.
Big Valley Market is a small, locally owned grocery store located in Bieber, California. As one of the few grocery stores in the area, it serves as an essential hub for residents, offering a variety of essentials, fresh produce, and household items. Stores like Big Valley Market are especially important in rural communities like Bieber, where larger chain stores may be miles away.